We’re really excited to announce that we’re joining the Eddie Bauer Sport Shop team! As Sport Shop guides, we’ll be highly involved in the development of Eddie Bauer’s new fishing line.
Eddie Bauer Sport Shop
Eddie Bauer has a long history – going back in the ’20s, in fact – in hunting and fishing. Over the past few years they’ve re-established focus on creating super high quality gear for hunting and fishing under the Sport Shop name. The hunting line launched a year ago and the fishing line will launch in Spring of 2014. To see the type of gear you can expect, check out the hunting line here.
One of the main reasons we’re fired up about this partnership is Eddie Bauer’s ‘Guide Built’ process.
Eddie Bauer’s first return to hardcore outdoor gear came when they launched First Ascent in 2009. By teaming up with some of the most prominent mountaineering guides in the world (Ed Viesturs and Peter Whittaker, for example), First Ascent was able create high-performance, durable, innovative but simple mountaineering gear that just kicks butt. If you own a piece of First Ascent gear, you know what we’re talking about.
We’re using that same Guide Built model in this expansion of Sport Shop into fishing. Guides are highly involved not only in field testing, but in product design and feedback sessions, future product direction and more. Durability and simplicity tend to be really important to guides, and that shows in the products we’re working on. This is not just lip service to input from guides – we just returned from a 4-day session on fishing product development!
More to Come
Over the coming months we’ll keep you posted on the development of the Sport Shop fishing line. We think you’re really going to like it.